The Handbook shows requirements for FIRST-YEAR students. Non-first-year students should see sidebar archive to view the requirements for their class.

Marketing

Degrees and Certificates

Classes

MKT 1137 : Principles of Marketing

Description and evaluation of the ways in which goods and services are developed to meet customer and consumer needs and distributed for domestic and international consumption; economic, government, social, and other environmental forces in relation to the marketing function. **Not open to VSB students; 5 seats for CPS students.

Credits

Credits 3

Prerequisites

ECO 1001 or SBI 2005

MKT 2120 : Buyer Behavior

Development and attainment of organizational goals within the framework of human behavior and its relationship to marketing. Theory from psychology, sociology, and social psychology, with emphasis on application to marketing problems in consumer and industrial environments.

Credits

Credits 3

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040

MKT 2197 : Marketing Research

The principal internal and external procedures used in collecting, processing, and evaluating both quantitative and qualitative data; research design; management of information for decision making.

Credits

Credits 3

Prerequisites

(VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040) and (MAT 1235 :Y or MAT 1430 :Y or STAT 1235 :Y or STAT 1430 :Y)

MKT 2220 : Integrated Marketing Communica

Management of marketing communications within organizations; role of marketing communication for branding; understanding environments for marketing communications; development of messaging and media channels; assessment of the impact of the integrated marketing communications on consumer behavior and society as a whole.

Credits

Credits 3

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006

MKT 2224 : Professional Selling

Stresses skills and professionalism required in intensely competitive selling environments in global markets. This courses concentrates on complex consultative selling processes required in business-to-business relationships.

Credits

Credits 3

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040

MKT 2225 : Strategic Account Management

Policies and procedures for managing a business development organization; the role and characteristics of the business development function; techniques for selecting, training, supervising, and evaluating business development personnel including ethical and legal considerations.

Credits

Credits 3

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040

MKT 2230 : Marketing of Services

Application of marketing principles to service organizations; differences between goods and services marketing and how these differences influence marketing strategy and the tactical design of the marketing mix variables.

Credits

Credits 3

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006

MKT 2235 : Sports Marketing

Essentials of effective, innovative sports marketing practices, activities, techniques. Lectures, readings, guest speakers, trade publications, field experience.

Credits

Credits 3

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006

MKT 2240 : Marketing Analytics

Covers analytics skills necessary for marketing decision making; adds experience with SAS JMP, Google Analytics and Adwords (certifications earned in course), advanced Excel functionality, and other analytical techniques to reflect marketplace changes. Maximum of 5 VSB minors.

Credits

Credits 3

Prerequisites

(VSB 2020 or SBI 3006 or SBI 3040) and VSB 2006 and VSB 2008

MKT 2270 : Brand Management

Examines the importance of branding to business, consumers, and society and how brand equity is cultivated to create long-term profit for a firm. Also emphasizes techniques for the measurement of brand equity.

Credits

Credits 3

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040

MKT 2280 : Global Marketing

The world market and its implications for global marketing; the relationships of imports and exports to policies; impacts of major national cultures on foreign marketing communications and business development programs will be researched through multiple sources.

Credits

Credits 3

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040

MKT 2285 : Social Media Marketing

Understand social media interactions, examine the various social media channels available to marketers, learn how to build social marketing strategies, and practice how to track their effectiveness.

Credits

Credits 3

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040

MKT 2290 : Digital Marketing

Covers digital marketing skills: search engine optimization (SEO), search engine marketing (SEM), e-mail, Social Media, and Mobile marketing. Uses on-line simulation to develop SEM skills.

Credits

Credits 3

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040

MKT 2349 : Special Topics in Marketing

Contemporary issues and topics which affect a firm's marketing strategies. Maximum of 5 VSB minors.

Credits

Credits 3

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040

MKT 2375 : Marketing Management

Analytic procedures to understand and integrate effective policies applied to demand, product research, channel selection and development, promotion, and pricing on both domestic and international levels; concentration on decision making. No VSB Minors allowed.

Credits

Credits 3

Prerequisites

VSB 2008 and VSB 2020 and (VSB 3006 :Y or VSB 2014 :Y)

MKT 3350 : Independent Study - Marketing

Independent study under faculty guidance in an area of student's special interest.

Credits

Credits 3

Prerequisites

VSB 2008 and (VSB 3006 :Y or VSB 2014 :Y) and VSB 2020

MKT 3450 : Internship Marketing

Employment with approved firm where varied Marketing experience is gained with appropriate training, instruction and supervision. Students cannot self-enroll in this class. Permission of O'Donnell Center for Professional Development Required.

Credits

Credits 3

MKT 3470 : Marketing Co-Op

Full-time employment with an approved firm in the area of marketing, where experience is gained through appropriate training, instruction, and supervision. Does not fulfill requirement for major. Students cannot self-enroll in this class. Permission of O'Donnell Center for Professional Development Required.

Credits

Credits 6

MKT 4132 : Seminar in Marketing

Study of elected topics in Marketing including discussion and lecture materials prepared and presented by individual students. Topics to be announced each semester, when seminar is offered.

Credits

Credits 3

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006