Marketing Minor

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Chair: Jeremy Kees, PhD.
Associate Chair: Timothy McCulloch
Office: 3015 Bartley Hall
Telephone: 610-519-4350 
Website

About

Marketing is the lifeline that connects organizations with consumers. The discipline covers a broad range of areas from knowledge of human behavior and market research to strategy and creative expression to drive a desired outcome. As a Marketing minor will supplement a business degree by providing you more depth in areas where marketing plays a significant role in the achievement of an organization’s goals. A large percentage of business professionals, regardless of their undergraduate major, will either rotate through marketing positions during their careers or spend most, if not all, of their careers in marketing.

Course Requirements for Marketing Minor (9 Credits)

Marketing minor requires three (3) unique MKT courses to fulfill the minor requirements.

Course
Title
Credits
3 cr. MKT Minor Option Course  +
3
Two (2) Marketing elective courses  +
6
Sub-Total Credits
9

Note:

  • MKT 2375, MKT 3450, and MKT 3470 (6 cr.) do not count toward Marketing minor requirements.
     
  • CHE 2900 (Global Pharmaceutical Industry) may fulfill one of the marketing elective courses.
     
  • Marketing minor courses may fulfill the free elective requirements.


 

Total Credits:
9

 

Disclaimer:
The above program requirements are applicable to students entering Summer 2024 and beyond. Please consult the appropriate archived catalog available on the homepage for years prior to these requirements. In order that programs offered by Villanova University reflect current advances and additions to knowledge and upgraded professional requirements, Villanova University reserves the right to change programs and requirements without prior notice. Students generally are bound to the requirements in effect and published online for the year in which their class begins its first year of study. Special requirements may be in effect for students who have left the University and are being readmitted. Students are advised to check with the web catalog or with their college offices regarding changes that may affect them. Additional academic information may be obtained from the various college offices and the web sites listed for the particular policies, programs and services found in this catalog. 

Overview

Program

Marketing

Type

Minor

Curriculum Guide

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