MKT 1137 :
Principles of Marketing

Description and evaluation of the ways in which goods and services are developed to meet customer and consumer needs and distributed for domestic and international consumption; economic, government, social, and other environmental forces in relation to the marketing function. **Not open to VSB students; 5 seats for CPS students.

Prerequisites

ECO 1001 or SBI 2005

Overview

Program

Credits

Credits 3

Last Offered

Fall 2024, Spring 2024, Fall 2023, Spring 2023