MKT 2120 :
Buyer Behavior

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Development and attainment of organizational goals within the framework of human behavior and its relationship to marketing. Theory from psychology, sociology, and social psychology, with emphasis on application to marketing problems in consumer and industrial environments.

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040

Overview

Program

Marketing

Credits

Credits 3

Last Offered

Fall 2023, Spring 2023, Fall 2022, Spring 2022