Chair: Jeremy Kees, PhD.
Associate Chair: Timothy McCulloch
Office: 3015 Bartley Hall
Telephone: 610-519-4350
Website
About
Marketing is the lifeline that connects organizations with consumers. The discipline covers a broad range of areas from knowledge of human behavior and market research to strategy and creative expression to drive a desired outcome. As a Marketing student, you will learn how to access real-time information, analyze data, solve problems and communicate results. You will also learn how to develop and implement consumer and business-to-business products and services, and how to strategically manage product pricing, promotion and distribution.
Plus, Marketing majors have the opportunity to further specialize with concentrations in Digital Marketing and in Business Development.
Major in Marketing leads to a degree of Bachelor of Business Administration.
PRIMARY MAJOR (125 Credits)
125 credits are required to complete Marketing as the primary major and the Bachelor of Business Administration degree. For students seeking the Bachelor of Business Administration, Honors degree and Marketing as the primary major, 126 credits are required.
Marketing Major Courses (18 Credits)
Marketing major requires six (6) unique MKT courses. A major GPA of 2.00 is required.
Note: MKT 3450 and MKT 3470 do not count toward Marketing elective courses.
CHE 2900 (Global Pharmaceutical Industry) may fulfill one of the marketing major electives.
Plus four (4) additional Marketing elective courses from the following list:
Core Curriculum Requirements
Electives
Degree Credit Summary
- Major Course Requirements: 18 Credits
- Core Curriculum Requirements: 89 Credits
- Liberal Arts & Sciences Curriculum (44 cr.)
- Business Core Requirements (45 cr.)
- Elective Requirements: 18 Credits
- Total Credits: 125 Credits
Additional Information
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- All Arts and Sciences core courses, business core courses (except VSB 0099 – 0 cr., VSB 1000 – 1 cr. and VSB 1003 – 0 cr.), major courses, minor courses, and concentration courses must be taken for a letter grade.
- One credit courses {except ACC 2021, ACC 2022, ACC 2023, COM 5300, EGEN 2100 (for Engineering EENT or EESI minor), FIN 2121, MAT 1000, VSB 1000, VSB 2000, VSB 2121, and VSB 3000} may not satisfy degree requirements, including free electives.
1. Three one credit courses listed below may also satisfy a free elective requirement:
ACC 2021 - Intro to Forensics for Accountants
ACC 2022 - Intro to Deals Advisory for Accountants
ACC 2023 - Intro to Digital & Cyber-Security for Accountants
2. Three COM 5300 (1 cr.) on different topics may satisfy a non-business or a free elective requirement.
- An “S/U” grade (Satisfactory/Unsatisfactory Option) is only permitted for a non-business elective or free electives. See the Satisfactory/Unsatisfactory Option section for more information.
- Generally, courses may not be able to satisfy multiple degree requirements within VSB. The only exception is sharing courses between a major and co-major. Please refer to the co-major sections for the sharing details.
SECONDARY MAJOR (18 Credits)
Students who declare Marketing as a secondary major must complete all marketing major courses to earn this major. Secondary marketing major courses may also fulfill the free elective requirements.