Marketing Major
Chair: Matthew Sarkees, PhD.
Associate Chair: Rishtee Batra, PhD.
Office: 3015 Bartley Hall
Telephone: 610-519-4350
Website
Marketing is the lifeline that connects organizations with consumers. The discipline covers a broad range of areas from knowledge of human behavior and market research to strategy and creative expression to drive a desired outcome. As a Marketing student, you will learn how to access real-time information, analyze data, solve problems and communicate results. You will also learn how to develop and implement consumer and business-to-business products and services, and how to strategically manage product pricing, promotion and distribution.
Plus, Marketing majors have the opportunity to further specialize with concentrations in Digital Marketing and in Business Development.
Major in Marketing leads to a degree of Bachelor of Business Administration.
Course requirements for Marketing Major
Plus four (4) additional Marketing elective courses from the following list: