Marketing Major

Chair: Matthew Sarkees, PhD.
Associate Chair: Rishtee Batra, PhD.
Office: 3015 Bartley Hall
Telephone: 610-519-4350 

Marketing is the lifeline that connects organizations with consumers. The discipline covers a broad range of areas from knowledge of human behavior and market research to strategy and creative expression to drive a desired outcome. As a Marketing student, you will learn how to access real-time information, analyze data, solve problems and communicate results. You will also learn how to develop and implement consumer and business-to-business products and services, and how to strategically manage product pricing, promotion and distribution.

Plus, Marketing majors have the opportunity to further specialize with concentrations in Digital Marketing and in Business Development.

Major in Marketing leads to a degree of Bachelor of Business Administration.


The above program requirements are applicable to students entering Fall 2022 and beyond. Please consult the appropriate archived handbook available on the homepage for years prior to these requirements. In order that programs offered by Villanova University reflect current advances and additions to knowledge and upgraded professional requirements, Villanova University reserves the right to change programs and requirements without prior notice. Students generally are bound to the requirements in effect and published online for the year in which their class begins its first year of study. Special requirements may be in effect for students who have left the University and are being readmitted. Students are advised to check with the web catalog or with their college offices regarding changes that may affect them. Additional academic information may be obtained from the various college offices and the web sites listed for the particular policies, programs and services found in this catalog. 




Bachelor of Business Administration