MKT 2375 :
Marketing Management

Analytic procedures to understand and integrate effective policies applied to demand, product research, channel selection and development, promotion, and pricing on both domestic and international levels; concentration on decision making. No VSB Minors allowed.

Prerequisites

VSB 2008 and VSB 2020 and (VSB 3006 :Y or VSB 2014 :Y)

Overview

Program

Credits

Credits 3

Last Offered

Fall 2024, Spring 2024, Fall 2023, Spring 2023