Public Relations and Advertising Major (BA or BIS)

The fully online bachelor’s degree in Public Relations and Advertising is designed to prepare students to become ethical, strategic and creative communication professionals who thrive in a rapidly evolving digital landscape. The program integrates theory, practice, and technology to develop graduates who can craft compelling messages, manage brand reputation, and lead communication efforts across a variety of platforms and audiences. Through experiential projects, collaborative problem-solving, and portfolio development, students will graduate ready to contribute to agencies, corporations, nonprofits, government, and entrepreneurial ventures in a global communication environment.

Major Requirements (30 Credits)

Required Core Courses (5 Courses, 15 Credits)

  • Integrated Marketing Communication Strategy
  • Capstone: Strategic Communication Campaigns
Course
Title
Credits
Sub-Total Credits
9

Major Electives (5 Courses, 15 Credits)

  • Social Media Strategy
  • Crisis Communication
  • Personal Brand Development in Communication
  • Graphic Design for Strategic Communication
  • Special Topics in Advertising
Course
Title
Credits
Sub-Total Credits
6

BIS Core Curriculum Requirements (39 Credits)

BA Core Curriculum (44 Credits)

Free Electives (48 - 51 Credits)

Degree Requirements Summaries

Public Relations and Advertising - Bachelor of Interdisciplinary Studies (BIS)

  • Major Credits: 30 credits
  • BIS Core Curriculum: 39 credits
  • Free Electives: 51 credits
  • Total Required Credits: 120 credits

Public Relations and Advertising - Bachelor of Arts (BA)

  • Major Credits: 30 credits
  • BA Core Curriculum: 44 credits
  • Free Electives: 48 credits
  • Total Required Credits: 122 credits