COM 3461 :
Advertising

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Strategies and techniques used in contemporary American advertising: consumer behavior, market research and analysis, message development for print and broadcast, and media selection.

Prerequisites

COM 2200
COM 2240
COM 2280
COM 2300
COM 2340
COM 2400
COM 2440

COM 2200 or COM 2240 or COM 2280 or COM 2300 or COM 2340 or COM 2400 or COM 2440

Overview

Program

Communication

Credits

Credits 3

Last Offered

Fall 2023, Summer 2023, Spring 2023, Fall 2022