COM 3461 :
Advertising

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Strategies and techniques used in contemporary American advertising: consumer behavior, market research and analysis, message development for print and broadcast, and media selection.

Prerequisites

COM 2200 or COM 2240 or COM 2280 or COM 2300 or COM 2340 or COM 2400 or COM 2440

Overview

Program

Communication

Credits

Credits 3

Last Offered

Fall 2024, Summer 2024, Spring 2024, Fall 2023