COM 2280 :
Theories of Persuasion

Presents the theoretical processes by which communication influences the attitudes, beliefs, and behaviors of message recipients. Both rhetorical and social scientific approaches to persuasion are examined. Application is made to the areas of advertising, public relations, politics and health communication.

Overview

Program

Credits

Credits 3

Last Offered

Spring 2023, Spring 2022, Spring 2021, Summer 2020