MKT 2235 :
Sports Marketing

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Essentials of effective, innovative sports marketing practices, activities, techniques. Lectures, readings, guest speakers, trade publications, field experience.

Prerequisites

VSB 2020
MKT 1137
SBI 3006

VSB 2020 or MKT 1137 or SBI 3006

Overview

Program

Marketing

Credits

Credits 3

Last Offered

Fall 2012, Fall 2011, Spring 2011, Fall 2010