Chair: Matthew Sarkees, PhD.
Associate Chair: Rishtee Batra, PhD.
Office: 3015 Bartley Hall
Marketing is the lifeline that connects organizations with consumers. The discipline covers a broad range of areas from knowledge of human behavior and market research to strategy and creative expression to drive a desired outcome. As a Marketing minor will supplement a business degree by providing you more depth in areas where marketing plays a significant role in the achievement of an organization’s goals. A large percentage of business professionals, regardless of their undergraduate major, will either rotate through marketing positions during their careers or spend most, if not all, of their careers in marketing.
Course Requirements for Marketing Minor (3 Courses)
Please Note: MKT 3450 and MKT 3470 (6 cr.) do not count toward Marketing major or Marketing minor requirements. CHE 2900 Global Pharmaceutical Industry may fulfill a marketing elective requirement.