ODM 2010 :
Foundations of Marketing

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Introduction to key concepts, terms, and strategies used in the marketing function of an organization. Focus is on understanding how firms and consumers behave and developing a tool kit of strategies and tactics to be used in promoting an organization's marketing strategy.

Overview

Program

Organizational Development Management

Credits

Credits 3

Last Offered

Spring 2023, Spring 2022, Spring 2021, Spring 2020