MIS 3050 :
CRM and Data Analytics

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Fundamental issues associated with Customer Relationship Management (CRM) and Data Analytics, theoretical and practical, such as designing and building a data warehouse, building and populating info-cubes, report generation with SAP BW, data mining, business intelligence technologies, and extension of CRM to the Internet.

Prerequisites

VSB 2006 and VSB 2020 and (VSB 2009 or VSB 2010 or VSB 2030 and VSB 2040)

Overview

Program

Management Information Systems

Credits

Credits 3

Last Offered

Spring 2024, Spring 2023, Spring 2022, Spring 2021