Chair: Kevin Clark PhD.,
Carmen and Sharon Danella Endowed Professor in Business Innovation
Associate Chair: Alicia Strandberg, PhD.
Office: 2083 Bartley Hall
Telephone: 610-519-6924
Website
About
A co-major in Business Analytics, enriched with AI coverage, equips you with a deep understanding of business intelligence and advanced analytic tools such as decision modeling and analysis, and data mining that businesses need today. You will build strong analytical skills and the ability to create AI-enhanced solutions that boost business performance and value across industries.
The Business Analytics co-major must be taken in conjunction with a major in Accounting, Economics, Finance, Management, Management Information Systems, Marketing, or Real Estate.
Course Requirements for Business Analytics Co-Major (15 Credits)
Plus Three (3) Business Analytics elective courses from the following:
MIS 3050 or MIS 2030
Other Approved Electives
Note:
1. Only one course of the Business Analytics co-major may “double dip” to also fulfill another VSB major.
2. For students pursuing both BUSA and MSBA (Master of Science in Business Analytics) programs:
- MSA 8105 (Programming in R & Python) may fulfill a BUSA elective.
- In addition, one of the following may count toward a BUSA requirement:
- CSC 4480 (Principles of Database Systems) or MSA 8110 (Data Models & Struct Analysis) may fulfill MIS 2030.
Note: only one out of these three courses may satisfy a BUSA co-major requirement.
- MSA 8240 (Business Intelligence) may fulfill MIS 3060.
Note: only one out of these two courses may satisfy a BUSA co-major requirement.
- CSC 4480 (Principles of Database Systems) or MSA 8110 (Data Models & Struct Analysis) may fulfill MIS 2030.